We work to create programs that have a measurable impact for animals and people, and then we constantly refine those programs to improve that impact. 

Our programs follow this recipe for success:

  • Have a clear vision.

  • Have a well-reasoned mission which outlines the general methods you will use to achieve your mission.

  • To the best of your ability, find measurements (Key Performance Indicators) of actual outcomes that attributable are to your efforts. Where outcomes cannot by definition be clearly measured, identify precursor outcomes that are likely to lead to the desired final outcomes.

  • Set clear and measurable goals for those outcomes and KPIs, along with dates for goals to be complete. The best goals are hard, but not impossible to achieve, and it is understood not all goals may be met.

  • Set interim milestones that alert you as to whether you are or are not on track to meet your goals so you can adjust your efforts if needed.

  • Have an empowered and motivated staff who are accountable to everything above.

No climber reaches the summit of Mt. Everest without stating that is the goal, setting a date to arrive, and knowing the steps needed to get there. If you want to change the world, state what that change exactly is and work to achieve it.

What We've Achieved

Our main Program is Adopt-a-Pet.com which has been in operation since the year 2000. It has grown to now serve almost every animal shelter and humane society in the U.S. and Canada. Click here to learn more about all our programs.